I was not really surprise by the announcement, as rumor were pouring in from here and there, especially from Techcrunch. As it was first reported by MG Siegler.
First off, why is this Amazon Kindle Fire thingy getting so much media attention? is all about the ecosystem and the all-too-awesome price which is 199$USD.
Take note,why people buy a tablet instead of a laptop? or even a smartphone? they don't really care whats under the hood, whether is a snapdragon, Tegra 2, or what ever ARM dual core processor you have there.
People only want to surf the web, check the email, some music, or maybe a Fruit Ninja or Angry Bird session.
All they want is to be able to do that smooth and "magical", and here is the thing. What if they can do all that in just 199$USD and with all the movie and music within reach from Amazon? instead of 499$USD iPad 2.
People would be rushing out to buy, the cheap price of the iPad which a lot of Android Tablet manufacture scartching their head. Suddenly because of Kindle Fire, the iPad 2 has become expensive.
So what if the kindle got no camera? "I have done playing with my iPad 2 camera for like a week or so then i had forgotten it" comment on Gizmodo
So what if the kindle got no 3G or GPS? whats MIFI for if you already have one?
Making some small sacrifice and improve on the other, as Apple has done it with the iPad, there is lost of Android Tablet that are more capable in terms of hardware spec than the iPad but why iPad is selling so well? dominating the media tablet market share with a share of about 80%
is all about the sacrifice that iPad had made in order to improve the others. such as battery life, smoothness, the "magic" factor.
and Kindle Fire is going to do the same but targeting a different segment of the market. with a price of 199$
I wont be surprise that Kindle Fire would be the best selling Android Tablet by next year and eating into ipad market share reaching maybe 30% or more.
but we will see how's their strategy as the brand recognition of Amazon is not that great in place outside North America and EU. and currently the tablet would only be available in US on November 15 2011.
Well I will say a BUY as for 199$ this is a bang for the buck!
For more info
http://www.wired.com/gadgetlab/2011/09/kindle-fire-android-competion/
http://www.amazon.com/Kindle-Color-Multi-touch-Display-Wi-Fi/dp/B0051VVOB2
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